We've got an official trailer for Spider-Man: Brand New Day, the follow-up to 2021's No Way Home that is purportedly intended to launch a fresh trilogy of films with Tom Holland in the title role. Sony Pictures opted for a unique approach to building anticipation for the trailer, releasing snippets of footage throughout the day yesterday via the social media accounts of influencers and fans around the world. To which we can only say: Just stop already. Release the dang trailer and be done with it. A movie trailer should be able to stand on its own without an extra layer of cheap marketing gimmicks—and this one does.

(Spoilers for No Way Home below.)

I didn't love No Way Home, although it was entertaining and enjoyable, and it was fun seeing all the other incarnations of Spider-Man across the multiverse make cameos. Story-wise, though, it was the weakest of the Holland Spidey films. But it made nearly $2 billion worldwide, so clearly I was in the minority. While Holland himself has wondered how long it will be before he ages out of the role, he still has the box office juice. So a fourth film, as part of the MCU's Phase Six, made sense—especially since No Way Home ended on a pretty bleak note, with Peter asking Doctor Strange (Benedict Cumberbatch) to erase him from everyone's memory to protect the multiverse, including MJ (Zendaya).

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