Meta says it will expand how it uses off-platform activity shared by other businesses to personalize Facebook and Instagram feeds as well as AI responses, not just ads. The change starts in July and can be disabled through the "Activity from other businesses" setting, though Meta says it is not collecting new data as part of the update. The Verge reports: For example, Meta says if you bought a tent online recently, you might see camping-related videos in your Reels feed. "We aren't collecting any new data as part of this update," the blog post says. "This is about using information that businesses already send to us to further improve your experience."

Meta spokesperson Emil Vazquez tells The Verge that the company previously only used the activity across its apps, such as likes, views, and follows, to tailor the content you see. The company also started using conversations with its AI assistant to personalize ads last year.

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