Ford's sales of electrified vehicles — including hybrids and all-electric models — dropped 31% from April 2025, reports Electrek. "Hybrid sales fell 32% to 15,758 vehicles, while EV sales continued to crash with just 3,655 all-electric models sold last month, 25% fewer than in the year prior."


After discontinuing the F-150 Lightning in December, sales of the electric pickup have been in free fall. Ford sold just 884 Lightnings last month, 49% less than it did last April. The Mustang Mach-E isn't doing much better. Sales fell another 9% year over year in April, to just 2,670 models last month. Through the first four months of 2026, Ford's EV sales have fallen 61% from last year, with F-150 Lightning and Mustang Mach-E sales down 67% and 50%, respectively. Ford has sold just over 10,500 electric vehicles in total so far this year... For comparison, Toyota sold just over 10,000 bZ models in the first quarter alone. That's more than Ford's total EV sales in Q1.
April was Ford's fourth straight month of lower sales figures from 2025, the article points out. So Ford is bringing back "employee pricing" discounts on most new 2025 and 2026 Ford and Lincoln vehicles., while also offering "purchase incentives" of up to $9,000 for 2025 Lightning models and up to $6,000 for 2025 Mustang Mach-Es. "It's also offering EV buyers a free Level 2 home charger, 24/7 live support, and proactive roadside assistance through its Power Promise program."

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