ASOS says hackers gained unauthorized access to third-party platforms it uses and sent an "ASOS HACKED" push notification directly to customers, apparently as part of an extortion attempt. The clothing and beauty store says some basic personal information may have been accessed but does not believe payment-card data or passwords were affected. The BBC reports: In an email to customers on Tuesday night, the company apologized and urged customers not to engage with the notification. And it said the website and app are "operating as usual" promising customers they can "shop with confidence" while it investigates the incident. The company has not as of yet informed the UK's data watchdog, the Information Commission's Office (ICO), about any breach.

Exactly how many Asos customers received the notification on Tuesday remains unclear, but Google's Play store says the ASOS app has been downloaded to android devices more than 10 million times. The British retailer has a substantial global footprint -- serving around 17 million customers each year across more than 150 markets. Some Asos app users in Australia, France, Sweden and the Republic of Ireland had also received the notification, according to local reports on Tuesday.

[...] Users of the Asos app appeared to have received the alarming notification at around 10:00 BST on Tuesday. Headlined "ASOS HACKED" and addressed to the company's data protection officer and IT teams, it said: "We have fully compromised the Snowflake instance." "Engage with us, or we will leak it," it added, before linking to a Telegram channel. The message left many ASOS customers confused. [...] Meanwhile Snowflake -- whose tools are used by dozens of firms to collect, analyze and store data -- told the BBC its investigation was ongoing, but it had so far found "no compromise" of its platform.

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