Bloomberg's Mark Gurman reports that Apple is developing display-free AI smart glasses aimed at rivaling Meta's Ray-Bans, with multiple frame styles, a distinctive oval camera design, and tight iPhone integration. "The idea is to unveil the product at the end of 2026 or early the following year, with the actual release coming in 2027," writes Gurman. From the report: Like Meta's offering, Apple's glasses will be designed to handle everyday uses: capturing photos and videos, syncing with a smartphone for editing and sharing, handling phone calls, listening to notifications, playing music, and enabling hands-free interaction via a voice assistant. In Apple's case, that assistant will be a significantly upgraded Siri coming in iOS 27. The glasses are part of a broader, three-pronged AI wearables strategy that also includes new AirPods and a camera-equipped pendant. Each device is designed to leverage computer vision to interpret the user's surroundings and feed contextual awareness into Siri and Apple Intelligence. That will enable features like improved turn-by-turn map directions and visual reminders.

When Apple typically enters a new product category, it offers clear advantages over what's currently available. We saw this with the original iPod, iPhone, iPad and Apple Watch -- and, even though it was a flop, the Vision Pro. That approach won't be as obvious with Apple's upcoming foldable iPhone, but we should see it on full display with the glasses. According to employees working on the project, Apple's strategy is to outdo competitors by tightly integrating the glasses with the iPhone and offering a higher-end build. While Meta relies heavily on partner EssilorLuxottica SA for frames, Apple is unsurprisingly planning to go at it alone in terms of design. That also should set it apart from Alphabet Inc.'s Google and Samsung Electronics Co., which are leaning on Warby Parker.

Apple's design team has whipped up at least four different styles and plans to launch some or all of them, I'm told, as well as many color options. The latest units are made from a high-end material called acetate, which is known to be more durable and luxurious than the standard plastic used by many brands. Here are the designs in testing:
- A large rectangular frame, reminiscent of Ray-Ban Wayfarers
- A slimmer rectangular design, similar to the glasses worn by Apple Chief Executive Officer Tim Cook
- Larger oval or circular frames
- A smaller, more refined oval or circular option

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