Adobe has been putting task-specific AI tools and features into its creative productivity applications like Photoshop, Illustrator, and Premiere at a breakneck pace, but the latest product from the company—a chat-based interface that can handle complex, multi-modal projects across several applications—marks a significant shift in how users can think about its suite of tools.

You could imprecisely but defensibly call it a sort of "Claude Code for creative apps." On one hand, it's meant to provide experienced creatives with an efficient way to offload mundane tasks across multiple apps. On the other, it's meant to reduce the "barrier to entry" for inexperienced or casual users, in the wake of tool complexity that the company says has previously "widened the gap between idea and output."

Adobe has offered chat-based prompts within individual apps before and in other Firefly interfaces. It has also offered access to generative models under the Firefly brand before. What's different here is that Firefly AI Assistant (as they call this new interface) promises to work across numerous Adobe Creative Cloud apps and to actually orchestrate workflows across them, checking in regularly with the user for suggestions and questions. As with similar tools we've already seen for programming and the like, users can interject mid-task with clarifications or additional information.

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